The HawkCastThe HawkCast

E155: Zac Logsdon – Winning is not enough to drive fan attendance


Over the past two decades Zac has worked directly with more than 150 athletic organizations to help them drive attendance to their events, increase fundraising efforts and improve the game experience for their fans. With clients ranging from the University of North Carolina to the Oklahoma City Thunder, he has a unique perspective on what works – and why.

In 2018 Zac published Winning is Not a Strategy – A Game-Changing Approach to Driving Attendance. This was his second book and it combats the idea that simply winning games is the magic bullet for increasing attendance at events. He also provides some real-world strategies for bringing fans back to stadiums and arenas without depending on the quality of play.

In addition to being an author he is the founder/CEO of Old Hat (his marketing firm). Zac spends time as a speaker as well. He offers motivational speeches designed to inspire coaches, administrators and athletes as well as informative speeches based on data gathered through fan and industry research.

You can connect with Zac on Twitter @zaclogsdon
Check out his personal website/books:
and view the work of his creative firm here:

E154: Matt Hasselbeck – The Ole Days with Reggie, Holmgren, Favre, and Luck


Former NFL quarterback Matt Hasselbeck is an analyst for ESPN. He joined ESPN in March 2016 on the same day he announced his retirement from pro football after 18 NFL seasons.

During the fall, he appears on Sundays from ESPN’s Bristol, Conn., studios, and travels to the site of the weekly Monday Night Football game for the Monday Night Countdown pregame show. He also makes regular appearances on NFL Live alongside his younger brother Tim, who is also a former NFL quarterback.

A three-time Pro Bowler, Matt started his career in Green Bay as the back-up to Hall of Famer Brett Favre. He was traded to Seattle in 2001 where he led the Seahawks to six playoff appearances and a Super Bowl during his 10 seasons in the Pacific Northwest. He played for the Green Bay Packers (1998-2000), Seattle Seahawks (2001-10), Tennessee Titans (2011-12) and Indianapolis Colts (2013-15) during a career that spanned nearly two decades. He threw for 36,638 yards, completing 60 percent of his passes with 212 touchdowns. He joined Warren Moon and Favre as the only quarterbacks to win four consecutive starts after their 40th birthday in the Super Bowl era. At the end of the 2015 season, he made the decision to retire and joined ESPN.

You can follow Matt on Twitter @Hasselbeck


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